I love the idea of creating a fantastic muchies machine that has one purpose only - prove to consumers beyond the shadow of a doubt Lays is nothing but fresh potatoes, a little oil and salt. Nice!

Truth is I love the campaigns created for museums in the last decade. from Tate Tracks to the museum of London’s Street Museum, I think they add to the visitors experience and help bring the pieces of art closer to the visitor - enabling a more intimate viewing experience. The campaign developed for Warsaw Sukiennice “Secrets Behind Paintings” is no exception. Borrowing from the Harry Potter popular culture icons of animated talking paintings - the museum brings the story behind each painting to life. Wish they would make this a travelling exhibit. I’d definitely go.

the concept introduced by Virgin airlines is simple.
log in your port of departure and date of departure and return.
Choose the weather you would like and discover 24 hours in advance where you are flying to. Now that makes for new discoveries!