Bright Light by Ray Ban

Spring is finally here again, which means that people are getting back outside to hang out in the sun. But finding the right sunspot isn’t always easy, especially if you live in a big city where buildings are covering the sun. To show that Ray Ban is a brand that cares about their customers we introduced “Bright Light”, it’s an application that helps people to get the most out of the sun and their sunglasses.

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'Share A Coke'

Love how this Coke down under campaign gets really personal.

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Ikea launches ‘snap a napper’

Ikea launches ‘snap a napper’ Facebook competition

Ikea is extending the ‘Sleep Like A Princess’ positioning used for its beds range with a Facebook competition encouraging customers to upload images of sleeping friends and family.

Ikea: launches snap a snapper competition on Facebook
Ikea: launches snap a snapper competition on Facebook

The competition will be open only to the 1.3 million Ikea Family loyalty scheme members and is designed to show that if you sleep like a princess at night, you will not fall asleep during the day.

Direct and digital agency Lida created the campaign, which will kick off with the Ikea Family members being sent an email today (3 April) headlined “Sleep like a princess every night”.

The email will direct recipients to the Ikea Facebook page where members can enter a competition to win everything they need from Ikea to get a “perfect” night’s sleep.

A video at the top of the Facebook page will show humorous scenes of people falling asleep and is designed to encourage people to “snap a napper”, with the best entrant winning the competition.

The video will also appear on video-sharing sites including Vimeo and on Ikea’s YouTube channel, in order to drive people to the Facebook competition page.

Digital activity is supporting a press campaign featuring a real-life princess sleeping on an Ikea bed, as well as radio activity on Absolute Radio.

via www.Marketingmagazine.co.uk

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Carrefour Market | Back to 1961 - YouTube

In times of crisis, people yearn for the past.Re-Rooting in to times without economic pressure and where unemployment problems are not rising. To celebrate Carrefour Italyʼs 50th anniversary they brought back the 60`s. Carrefour changed labels, prices and even the currency went back to Lira which symbolized times of economic growth.

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Culture Networks

Probably the best presentation I’ve read in a long time. I’ll need a few re-reads to digest this properly…by the brilliant @Timstock

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Guardian open journalism: Three Little Pigs
One of the best commercials I’ve seen in a long time


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What is Strategy?

derrickbradley:

What is Strategy

My colleague Mike Arauz shares his thoughts on what strategy is on Undercurrent’s blog.

Can’t wait to read more…. By Mike Arauz