The Japanese band androp has released a new video for their catchy single “World.Words.Lights.” with an interesting commerce component to help them make benjamins in this new digital era. The ten high-tech toys dancing in the video are being auctioned off on ebay. #1/10, the androp WWL rocker, is currently up for bidding at a price of $5,000. Get your checkbook ready. Agency: Party.

I love this because this poster campaign creates an entirely new and novel experience using one of the oldest techniques available - not flying high tech technology involved here - just the age old scratch away system. Watch and enjoy

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